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A quiet interface war is brewing, and the default settings might never be the same.
Meta’s aiming to replace human marketers by 2026. Sakana dropped an AI that rewrites its own code to improve. Microsoft quietly brought back Sora, now tucked into Bing. And Samsung’s looking to break free from Google with a deep Perplexity partnership.
In today’s Generative AI Newsletter:
Meta: AI ad engine coming for marketers by 2026.
Sakana: Self-rewriting AI boosts its own performance.
Sora: Text-to-video returns inside Bing, free to use.
Samsung: Perplexity AI may power the next Galaxy.
🤖 Meta’s Endgame Is Fully Automated Advertising
Image Credit: AFP
Meta is building a one-stop AI ad engine designed to replace human marketers by 2026. According to WSJ, the system would let businesses upload a product image and budget and the AI handles the rest, from copywriting to targeting to campaign deployment across Facebook and Instagram.
What’s the plan:
End-to-end automation: Meta’s AI will generate ad visuals, write copy, select audiences, and optimize placements, no human needed.
Real-time personalization: Ads will adapt on the fly, swapping scenes or styles based on factors like a user’s location.
Small business focus: Aimed at brands without marketing teams, it promises pro-level results with zero agency overhead.
Massive stakes: Ads bring in 97% of Meta’s revenue, and Zuckerberg’s AI push is central to keeping that engine running.
Meta is trying to automate it out of human hands. With 3.4B users across FB and IG, the impact could be seismic, especially for small brands that just want ROI, not a creative team. If Meta pulls this off, entire industries built around ad creation may be on borrowed time.
🧠 Sakana’s AI Evolves by Rewriting Its Own Code
Image Credit: Sakana AI
Sakana AI and the University of British Columbia just released the Darwin Gödel Machine (DGM), an AI agent that literally rewrites and upgrades its own code to get better at tasks, achieving up to 150% performance gains without any outside help.
Details:
DGM starts as a coding assistant, but autonomously invents features like code editors, peer reviews, and memory tools
Inspired by evolutionary algorithms, DGM mutates its code, keeps what works, and archives versions for future reuse
Gains persist even when the underlying model is swapped, proving generality beyond any single foundation model
Each self-modification is evaluated through real task performance, with better agents added to a growing archive
Most AI systems stop learning once deployed. DGM doesn’t. It actively iterates on its own architecture, opening the door to open-ended AI design systems that not only learn new skills but redesign themselves to improve faster. This is how we move from static models to living systems of continuous AI evolution.
🎬 Iconic Sora Returns... on Bing?
Image Credit: Microsoft
Sora was once the poster child for text-to-video hype but faded fast after limited demos and stronger competitors. Now it’s back, quietly embedded in Microsoft’s Bing app as a free video generator. Users can describe a scene and instantly produce 5-second AI clips, no subscription needed.
What’s New:
Users get 10 fast generations and unlimited slower generations, with extra credits earned via Microsoft Rewards
Videos are 5 seconds long, in vertical format, with up to 3 generations processed simultaneously
Powered entirely by OpenAI’s Sora model, enabling scene generation from basic text descriptions like “a cat surfing in space”
No login barriers beyond the Bing app install, making it the most accessible video model deployment yet
Available now on Bing’s iOS and Android apps, with desktop and Copilot Search integration coming soon. Most AI video tools are locked behind paywalls, pro plans, or GPU waitlists. Microsoft is breaking that wall down, betting that search and generation belong in the same breath.
🤝 Samsung Eyes Deep Perplexity Integration
Image Credits: David Tramontan
Samsung is reportedly in advanced discussions with Perplexity AI to integrate its assistant, search, and app across future Galaxy S26 phones. The partnership would expand Perplexity’s reach to millions of users, while also signaling a shift away from Google as Samsung explores its own AI ecosystem.
Key points:
Perplexity's app and assistant may come preloaded on Galaxy S26 devices
Samsung’s web browser could switch to Perplexity’s AI-powered search
Bixby may get reworked using Perplexity tech as its new backbone
Samsung is expected to invest in Perplexity’s $500M round, valuing the startup at $14B
Samsung is saying it no longer wants to be boxed into Google’s ecosystem, and Perplexity is angling to become the spine of a new AI-first mobile OS. What used to be an optional search tool could soon become the default interface for millions.
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