A few years ago, I could easily spend an entire week buried in a single product requirements document. Now I can draft multiple in one afternoon while also clearing my inbox.
What changed? AI became my writing partner.
As product managers, we communicate constantly. We translate fuzzy customer needs into clear features. We inspire our teams with a compelling vision. We write PRDs, user stories, release notes—the list is endless. For years, this meant long hours hunched over a keyboard. Now, AI has streamlined the process.
But here’s the most important thing I've learned: AI isn't magic. It's a powerful tool that needs a skilled operator. Our role is shifting from writer to editor-in-chief, and for anyone building a PM career today, mastering this skill is non-negotiable.
Let me share what I've discovered about how AI is impacting my work, broken into three parts.
Part 1: Your Core Documents, Supercharged
AI has completely transformed how I create essential product documents. It’s like having a junior PM on staff 24/7. Here’s what’s working for me:
PRDs That (Almost) Write Themselves: I feed my research, market analysis, and user needs into tools like ChatGPT, Gemini, or Claude, and get a structured first draft in minutes. This lets me jump straight to refining the core strategy instead of wrestling with formatting and boilerplate text.
Quickly Turning Feedback into Insights: Remember the feeling of drowning in hundreds of survey responses or interview notes? I now use AI to process all of it, spotting patterns and themes I might have missed. It can highlight a critical pain point mentioned by just a few high-value customers, turning noise into a clear signal.
Release Notes on Autopilot: New AI integrations can connect directly to our development updates and generate draft release notes automatically. My job is to review, tweak the tone, and publish. A task that used to take an hour now takes about 10 minutes.
Part 2: Multiply Your Impact
AI does more than just save time. It also helps us reach more people, more effectively. It’s a force multiplier for our communication strategy:
One Voice, Many Documents: Keeping the tone consistent across FAQs, knowledge bases, and emails used to be a constant struggle. Now, I give AI a style guide, and it helps maintain the voice everywhere. The brand feels coherent, even at scale.
Personalization That Actually Works: Instead of one-size-fits-all messaging, AI helps me create different versions of product descriptions for specific customer segments or craft email campaigns that adapt based on user behavior. The result is higher engagement that we can track and A/B test.
Go Global, Without the Hassle: Launching internationally used to be a massive, expensive project. Now, AI can translate not just text but entire product demo videos. This allows us to reach users in countries that simply weren’t accessible before.
Part 3: New Rules, New Responsibilities
This new power comes with critical responsibilities. Getting this wrong isn’t an option. Here’s what every PM needs to know to stay sharp.
Always, Always Review Everything: This is my golden rule. AI makes mistakes—sometimes big, confident-sounding ones. I’ve seen it invent features a product doesn’t have. You must fact-check and edit every single output. Your credibility depends on it.
Master the Art of the Prompt: Getting good results requires good prompts. Be specific. Provide context. Tell the AI what format you want. Think of it as writing a one-paragraph PRD for your AI assistant.
Guard Your Secrets: This is huge. Never paste confidential roadmaps or sensitive customer data into a public AI tool. This risks accidentally leaking your entire strategy to the competitors. Use enterprise-grade versions with proper security. Don't be that person.
Beat Writer's Block for Good: When I’m stuck on how to explain a complex concept, I’ll ask an AI for five different ways to describe it. Inevitably, one of them sparks the right idea, and I’m back on track.
The Bottom Line
While AI handles the first draft, PMs can focus on what truly matters: understanding our users, defining winning strategy, and leading our teams to build incredible products.
So here's my challenge to you:
Pick one document you need to write this week. Use AI to create the very first draft. Edit it carefully.
Then come back and share your story in the comments. What worked? What surprised you? Let's learn together as we navigate this new world of AI-powered product management.
Filip Szymanski has over 20 years of experience as a product leader and is passionate about leveraging AI to power a new generation of product managers. Follow my journey at productpath.ai or add me on LinkedIn.
Want to learn more about the many ways AI can supercharge product management and development? Subscribe to Filip’s newsletter for AI-powered PMs at GenAI Works.
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