OpenAI is teaming up with Mattel to give Barbie and Hot Wheels a neural core. But while the toys get smarter, the stakes get heavier; from safety and privacy to emotional development. Elsewhere, Meta is making power moves with Scale AI and quantum chemistry.
OpenAI and Mattel partner on AI-powered toys and digital play
Meta acquires 49% of Scale AI as CEO Alexandr Wang steps down
National labs release 100M+ molecular simulations for AI chemists
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Image Credit: Ideogram
OpenAI has inked a deal with Mattel to power a new wave of AI-enabled toys and digital experiences across flagship brands like Barbie, Hot Wheels, and American Girl. The first products are set to debut later this year.
What’s coming?
OpenAI’s models will be integrated into both physical products and digital platforms, with the first AI-enhanced toy expected to launch by the end of 2025.
The partnership spans Mattel’s entire brand ecosystem, tapping into hundreds of toys and game titles across generations.
ChatGPT Enterprise is also being rolled out internally at Mattel, giving staff access to advanced tools for ideation, storytelling, and workflow automation.
Both companies are emphasizing child safety, with Mattel retaining full creative and editorial control over content, behavior, and brand voice.
For decades, toys taught kids how to imagine. Now they might start imagining back. It also invites deep scrutiny over how AI might shape emotional development, attention spans, and data privacy from the earliest years of life.
Image Credits:Drew Angerer / Getty Images
Meta has taken a massive 49% stake in Scale AI for $14.3B, valuing the data-labeling firm at $29B and in a surprise move, Scale CEO Alexandr Wang is stepping down to join Meta’s AI superintelligence efforts.
What’s happening:
Wang will join Meta, while staying on as a board director at Scale.
Jason Droege, Scale’s current strategy chief, becomes interim CEO.
The investment will fund growth and investor payouts, with Scale remaining operationally independent.
Meta confirmed it will deepen its data production partnership with Scale, essential for training its large language models.
The move comes as Meta tries to catch up with faster-moving rivals like OpenAI and Anthropic losing 4.3% of its top AI talent last year alone. By pulling Alexandr Wang into its core AI team , Meta now owns both the tools and talent needed to close the gap
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A visual overview of OMol25. Image taken from Figure 1 of Levine et al. 2025.
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It’s a fundamental rewrite of how chemistry gets done. With Open Molecules 2025, researchers can skip months of expensive quantum calculations and jump straight into designing the next cancer drug, clean battery, or climate tech, all with a model pre-trained on atomic truth.
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